Vicarious Hedonism.
JA himself is a teetotaler who gets his vicarious thrills through art, and the hand-beaded artwork is especially delirium inducing. Inspired by counterculture designs from the 60s—trippy, colorful doses laced with sparkly gold.
They collaborated with an artisanal workshop in India where a master beader imbued the clean graphic designs with craftsmanship and soul. Each artwork is hand-beaded on linen ground and takes nearly 100 hours to create. Beads of varying heights and patterns within patterns create a sense of depth and dimension. The result is part pop art, part textile triumph.
